The group-Troyka Holdings Limited is looking to re-invent and re-position itself. I was nominated to be part of one of the two teams that would develop (and pitch) a new set of communication materials and corporate identity for the group. It is a huge challenge and the shock was we had less than three weeks to develop our materials. Date to present our pitch was November 18, 2010.
Three weeks and we need to fly out of the blocks already. No easy means, considering we would need to source funds and other resources on our own.
On Monday October 11, 2010 the five members of my team (Team Beta) agreed to meet after work to see how we can crack the 'brief' . It wasn't convenient for me, but I made it down. Surprisingly though only three of us got together eventually.
At the end of the day, we were able to reach a consensus on the direction for our presentation. It was agreed we were going to do an animated presentation rather than the PowerPoint slide show which is the norm.
Also, duties and deliverable for individual members of the team were assigned and it was agreed we meet on Tuesday for the next meet.
The meeting on Tuesday had a fuller house. All members were in attendance and we were all able to agree and flesh out our ideas and thought flow. The key was to be different and give the presentation a medieval flow. The content development and the script, a creative director and scriptwriter to work with, and modalities for embarking on interviews and data gathering were all agreed upon.
Our presentation almost didn't get finished. However, we did get to the venue and presented. The presentation was a bomb. From the views and observations made by the participants, it was a no-contest that our presentation was the preferred choice. However, the chairman vetoed the voting and instead suggested that both presentations be merged to make it whole.
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